Conduet enabled BetSaracen to launch fast, scale CX and payments operations, and deliver 24/7 player support that drove player satisfaction above 90%.

Client & Challenge

When BetSaracen prepared to launch its online sportsbook in Arkansas in 2022, speed and flawless execution were critical. The operator needed a partner to build CX and payments operations from the ground up, integrate with Amelco, and scale instantly to compete in a brand-new market.

Conduet Solution

Conduet took ownership of building CX and payments operations from day one. We recruited and onboarded a dedicated team of agents and payments specialists, sourcing talent with both gaming and financial operations experience. Training programs were developed around sportsbook-specific workflows, Amelco processes, and compliance requirements to ensure the team could handle complex inquiries from the start.

Within weeks, Conduet had 24/7 coverage in place, staffed with agents capable of resolving account issues, promotions, and payment requests across multiple channels. Parallel to this, a payments and fraud team was established to manage withdrawals, chargebacks, and AML/KYC checks. Automated rules were layered into these processes to speed up transaction reviews and reduce manual effort, improving payout times and player satisfaction.

Deep Amelco expertise allowed Conduet to integrate CX and payments directly into the platform, so player accounts, tickets, and transactions flowed without friction. The operation was structured for scalability, with processes and staffing models designed to flex for peak sports events and ongoing growth. Beyond setup, Conduet provided daily oversight, workforce management, and performance reporting, giving BetSaracen transparency into operations and the confidence to focus on market growth.

Results

• Helped BetSaracen capture 50%+ sportsbook market share in Arkansas

• Launched full CX and payments operations in weeks, not months

• Scaled operations rapidly to keep pace with BetSaracen’s growth

• Delivered 24/7 player support ahead of schedule

• Achieved 90%+ player satisfaction

  
  

“Conduet has been a valuable partner of ours, providing our BetSaracen customers with excellent support. Their focus on iGaming OSB and experience working directly with PAMs and ticketing systems have played a crucial role in enhancing player experience and operational efficiency, solidifying BetSaracen’s position as market leader in Arkansas.”
— Neal Atkinson, Senior Director of Sportsbook, BetSaracen